our process

Sustainability is at the center
of everything we do.

Closing the loop
To us, sustainability isn’t just a buzzword.  It extends beyond the materials we use and into the facilities we partner with, the longevity of our products and the way we run our operation.

Here’s how we do it.

From the very start.

Concept + Design
The process for any garment starts with the design. Rounds and rounds of sketching go into each of our silhouettes to ensure they never go out of style.

Regardless of current trends, our designs are intended to be your favorites today, tomorrow and 10 years from now. This is crucial because when your favorite clothes are timelessly designed, it helps cut down on over consumption and fast fashion trends, which in turn helps the planet and your wallet.

Better quality goes a long way.

Development + Production
We hate when something we love starts to fit weird or fall apart after a wash or two. That’s why we maintain a “well-made” initiative in all of the garments we produce. The materials we develop and use are not only ethically and sustainably sourced, but also adhere to the highest quality standard in the industry.

Being based in LA, only miles from the factories we partner with, allows us to have long standing and transparent relationships with our manufacturers. This ensures that we can uphold our quality standards and continue to deliver you well-made products time and time again.

An eco-friendly color offering.

Low Impact Garment Dying
Who doesn’t love options?  We offer our foundational styles in a variety of colors in order to provide you with the best shades for your wardrobe, but that doesn’t mean that it has to be wasteful.  Our garment dyeing process cuts down on development waste and allows us to be leaner in the amount of inventory we carry.

We use a low impact dye process for all of our colored fabrics, which is better for the environment than most traditional processed dyes. Our dyes have a 70%-80% higher absorption rate than more commonly used alternatives meaning that our dye process requires less dye and less water. There are also no heavy metals or toxic chemical mordants in the dyes that we use.

Not all cotton is created equal.

100% Organic Cotton
No one can deny that cotton feels great, but as a crop, it has one of the highest impacts on the environment. That’s why we went out and found an option that is 100% organic. Our 100% Organic Cotton is completely domestic, grown in Texas and milled in North Carolina. Here are the quick facts on the differences between Organic and regularly-grown cotton and why we decided to incorporate it in our brand:

- Organic Cotton uses no harmful pesticides, which is better for the environment, and your skin
- Organic Cotton doesn’t use genetically modified (GMO) seeds
- Organic Cotton requires less water to grow than regular cotton
- Growing Organic Cotton requires less energy
- Growing organic cotton yields less CO2 vs. traditional cotton

Adding hemp to the picture.

Hemp Cotton Blends

Hemp might sound like a new thing, but it was first used for fabric 10,000 years ago and now, we’re bringing it back.  Hemp looks good, feel good, and is way better for the environment than a lot of natural alternatives (don’t worry, the cotton in our hemp cotton blends is still 100% organic).  Here’s a look at the benefits of hemp:

- Hemp is naturally resistant to most pest so there is no need for harmful pesticides
- Hemp requires about half as less water and half as less land to grow compared to cotton
- Hemp actually absorbs CO2 while it grows through natural photosynthesis, making it carbon-negative from the get-go
- Hemp returns 60-70% of the nutrients it takes from the soil
- Hemp naturally possesses antimicrobial properties meaning its naturally UV and mold resistant

A better kind of denim.

Treated Cotton Denim
Denim is a tough material to get perfect and we are currently in the early stages of developing a sustainable option for future products, but for now, we source our fabric from some of the most sustainable denim mills on the planet.

Until done sourcing a fully organic denim fabric with our partners, we treat our denim products with Bluesign® approved technology that makes it water, stain and odor resistant because less spills means less washes and less washes saves on water.

- Our mill uses 50% less water than most standard vendors in the industry
- Our mill recycles 100% of their fabric waste into yarn and housing insulation
- Our mill uses natural dye elements like nut shells and orange peels
- Our Bluesign® Approved Technology makes our denim water, stain and bacterial resistant, meaning washing it less and saving water
- This technology is not the answer in sustainability, but compared to other resistant finishing options its by-products break down faster in the environment and with less potential toxicity over time to humans, wildlife and marine life